Visual Jazz creates online music service for JB Hi-Fi

Digital creative agency Visual Jazz has worked with music chain store JB Hi-Fi to launch a subscription-based online music service, JB Hi-Fi Now.

The service will allow users to create playlists and mix tapes, receive music suggestions, browse by genre and share music.

From early next year users will be able to access their music across multiple devices on Windows, Apple’s iOS and Android phone via the JB HiFi Now app, also developed by Visual Jazz.

Konrad Spilva, Visual Jazz managing director said: “The retail industry is at a turning point when it comes to online and JB Hi-Fi has been brave in being one of the first local majors to truly replicate one of their signature in-store experiences to a powerful out of store experience. We’re lucky in the sense that they’ve completely trusted us to deliver on this project, which really is the way of the future for music retail.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.