Watterson announces new business wins
North Sydney-based marketing agency Watterson has announced three new business wins – GoGet car share, ISI and earthwave.
The announcement:
Sydney, 28 March 2012 – Watterson Marketing Communications, a North Sydney-based strategic communications consultancy, has confirmed its continued expansion into the consumer and security space with the addition of GoGet car share, ISI and earthwave to its client list.
GoGet, the first and leading Australian car share company with over 18,000 members and 800 vehicles across Australia, chose Watterson because the company wanted communications that would be strongly collaborative while benefitting from the strengths of an established agency. ISI is an Australian technology company that provides integrated business solutions encompassing consulting, infrastructure and management services to enterprise customers around the world. earthwave Corporation is the leading Australasian provider of defence-certified Managed and In-Cloud Security Services, Secure Internet Gateway, Secure Hosting, and Specialist Security Consulting services.
“We begin and end with communication. What I mean is that while we have proven tech credentials and a strong history — we always focus on how to best communicate for each client. If you do this, then it doesn’t really matter what space a client occupies, the client will get the right coverage, strengthen their brands and reputations,” said Hannah Watterson, the consultancy’s founder and principal.
The news follows Watterson’s 2011 wins of TravelSIM, the prepaid phone service for the international traveller, and Mercurial, an Australian-based sales and marketing consultant and services company. Over the past year, TravelSIM has established itself as a global roaming leader with its focus on combining competitive telco rates with comprehensive customer support for both business and leisure travellers. Mercurial was the first Australian organisation to launch a cloud-based business intelligence service.
WBOOK, Watterson’s book publicity arm, has also announced its first client, Andrew and Gaia Grant, international corporate management consultants, go-to experts for the BBC and The Wall Street Journal and the authors of Who Killed Creativity?, a new book from Wiley. The book is part of the Grant’s global campaign to re-awaken creativity in the boardroom, workplace and society in general.
WBOOK’s author development program, which cultivates author “brands” for local and international growth as well as subsidiary rights support, currently has three authors in the pipeline.
Hannah Watterson also noted how the recent re-launching of the consultancy’s website underscores the company’s expansion.
“We were determined to harness the very strong traffic to the site,” Watterson said. “But more important we were led by what that traffic was telling us about the most effective ways to communicate.
“A few years ago we introduced a section for videos and podcasts and suddenly we saw a dramatic surge in the material being downloaded from our site,” Watterson said. “Last year we produced a series of three podcasts to support a news release on a new deal for one of our clients. While the news release has been downloaded more than 100 times since it was posted in June, the three podcasts have been downloaded more than 2,650 times, more than 26 times the print release. The multiple might not always be this huge, but the meaning is obvious.”
Watterson said the traffic on the consultancy’s new website has exceeded some news information sites and combined with the enhanced interactivity and multimedia focus, Watterson can now provide another platform for client visibility and communication.
Established in 1995, Watterson has a reputation for developing strategic, effective, and results-driven, integrated communications programs. Other companies that Watterson represents include Motorola, Riverbed, Information Builders, Emerson, Ciena and BIS Shrapnel.
Source: press release
