What your social media behaviour says about you

Some assumptions I make about you based on your social media behaviour:

If you’re in the communications industry and not on LinkedIn, you’re not very digital.

If you’re on Twitter but haven’t uploaded an image to your profile, you’re not very digital but want to look like you are.

If you’ve just been appointed to a job involving social media and every one of your tweets is less than a month old, you’re a phoney.

If your full Facebook profile is unlocked,  you don’t know what you’re doing. Or are looking for casual sex.

Tim Burrowes


  1. Wendy Barnyard
    1 Mar 13
    1:18 pm

  2. rrrrright

  3. Chaz
    1 Mar 13
    1:48 pm

  4. Jack Donaghy on LinkedIn – http://youtu.be/dnCbRMBfBW0

  5. KP
    1 Mar 13
    1:59 pm

  6. Hahaha! I like it TIm (and I concur).

  7. On Twitter
    1 Mar 13
    2:00 pm

  8. I use many social networks, however I am not narcissistic and I will often tweet about something topical and then delete that tweet a few days later, when the discussion is over (otherwise all and sundry can read about what makes me tick, to a degree…).

    I have tweeted thousands of times, however if you visit my profile today, it stands at zero.

    I think that when it comes to social media, like when it comes to being ‘social’. People are different, complicated, private, open etc.

    Passing judgement can often be your own opinion and can vary from other peoples opinions.

    There are quite simply no rules.

  9. Good Moron
    1 Mar 13
    2:03 pm

  10. I’ve met a few marketing managers who’ve proudly told me they’re not on Linked In.

    Which is silly because as soon as they register everyone will know that they’re leaving.

    Doubly silly because it means they’re less likely to get another job as other companies will know they’re “not very digital”.

  11. Ones and Zeros
    1 Mar 13
    2:11 pm

  12. Referring to someone as being “very digital” is not very digital… It’s something my 90 year old Nan would do.

  13. Peter K
    1 Mar 13
    2:23 pm

  14. “Social Media Expert” alert.

  15. Craig
    1 Mar 13
    2:24 pm

  16. If you’re not the top five entries in a Google search of your name, and it is not because you share a name with someone famous, you are not digitally savvy or active.

  17. Cas
    1 Mar 13
    2:44 pm

  18. Social Media is all about casual sex … I thought that was obvious

  19. On Twitter
    1 Mar 13
    3:17 pm

  20. I know some extremely ‘digitally savvy’ people, who work absolute magic for their clients, however if you Google their names you will not find them; because they are so digitally savvy…

    It’s a bit like people without tattoo’s; in years to come they might be the cool cats, as could people without thousands of comments and photo’s plastered all over the interweb.

  21. anon_coward
    1 Mar 13
    4:01 pm

  22. This is a pretty interesting subject for me personally. I have zero social footprint, which comes from my desire for privacy and also because I’ve worked in the data side of digital marketing for so long that I just don’t want to be known by corporate digital media.

    Does that make me less digitally savvy, or more so?

  23. Adam
    1 Mar 13
    4:06 pm

  24. Guys Tim is having a bit of fun – for fucks sake – treat it as such!

  25. On Twitter
    1 Mar 13
    10:18 pm

  26. @anon_coward

    What is your Twitter profile? I will follow you!

    @Adam No need to swear!

  27. Meg Drechsler
    2 Mar 13
    6:13 pm

  28. if you spend more time publicising yourself than actually being yourself, should you be concerned about your social health?

  29. clive burcham
    3 Mar 13
    2:15 pm

  30. whats concerning….is how many marketing directors are NOT on these platforms….:(

    its like saying….lets spend $1m on TV and not having a TV.

  31. anon_coward
    4 Mar 13
    11:10 am

  32. @clive, you don’t need to drink the cool aid to know if/how it works.

  33. Ricki
    4 Mar 13
    11:41 am

  34. I find some of the better know ‘social media gurus’ who spruik their following incessantly to be astonishingly obtuse about the realities of integrated marketing. One recently tried to convince their followers that if you PR your social media campaign to the trade via offline channels, it cannot be considered a ‘pure’ campaign. Um, what?

    Having said that, my experience is that those people I know who are less involved in social media platforms, take longer to ‘get it’ or lack a clear picture on how specifically nuanced social media marketing needs to be. Unlike some other channels, the benefits of social media often become clear via ‘doing’ rather than taking a more distant perspective of it.