Youth publisher launches mobile-first title Junkee.com
Online youth publisher Sound Alliance has today launched a ‘mobile first’ pop culture website Junkee.com.
The website has been developed to optimise mobile, ahead of tablet and desktop versions.
“We’ve flipped the traditional approach to web publishing on its head so we can attract the audience where we know they are – on mobile,” said Neil Ackland, Sound Alliance CEO.
Sound Alliance expects 50 per cent of its audience, aged 18-29 years-old, will access the title on smartphones in the initial launch stage. Junkee.com joins Sound Alliance’s other youth-focused titles inthemix, SameSame, FasterLouder last.fm, mess+noise, Pitchfork, The Hype Machine and NME which have a combined monthly UB audience of more than one million.
Not sure about their CMS – the image here is 1.43 Mb – a bit of a shocker for anyone on Broadband let alone mobile:
http://junkee.com/yes-youre-al.....hould/1108
Hey Anon,
Looks like you beat us to it! Some non-web friendly images have been added to articles and we’re in the process of changing them as we speak.
Later in the week we’ll also be enabling progressive jpeg delivery so the mobile experience will be even smoother.
Cheers,
Ian Grant – Technical Lead