Creative agency Bolster and Laneway Festival launch indy music site
Claiming to be a world’s first, Melbourne creative agency Bolster and the Laneway music festival will launch a new music publication, LNWY.CO, later today.
“We can’t find any festival around the world that’s done a custom publishing move like this,” Bolster’s founders Alex and Anthony Zaccaria told Mumbrella earlier this week.

Alex & Anthony Zaccaria of Bolster
The publishing venture will be headed by former Junkee managing editor Darren Levin, who joined Bolster’s content arm in July.
	
Pretty interesting publishing model. The idea of a publisher being free of page view targets is refreshing!