1.031m metro viewers tune in for The All New Monty: Ladies’ Night on Seven

The All New Monty: Ladies’ Night has become the most-watched of the Monty franchise, delivering 1.031m metro viewers for the performance half of the program on Sunday night, above 764,000 for the all-male The All New Monty in July and 1.027m for last year’s The Real Full Monty which was also just men.

Ladies’ Night on Seven featured Home and Away’s Lynne McGranger, fashion blogger Nadia Bartel, model and fitness influencer Rachael Finch, Killing Heidi front-woman Ella Hooper, Shane Warne’s ex-wife Simone Callahan, triple Olympian Lisa Curry, and performer Casey Donovan all strip off for breast cancer awareness, hosted by Georgie Parker.

Ladies’ Night has proven the most popular of The All New Monty shows with viewers

The first half of the program brought in 889,000 metro viewers and Seven News delivered 957,000, helping Seven to an overall primary channel audience share of 23.5% and a network share of 32.5%, just slightly higher than Nine’s 23.1% and 32.4% network share.

Nine won the most-watched metro program of the night. The Block just edged out Ladies’ Night, pulling 1.032m metro viewers.

With the addition of regional figures, however, The All New Monty was very much on top, with 1.604m combined viewers, ahead of Seven News (1.450m), The Block (1.378m), and Nine News (1.175m).

Nine News delivered 878,000 in the cities and 60 Minutes had 573,000. The Block also took the top spot in all three of the key advertising demographics – 16-39, 18-49 and 25-54 – followed by the Ladies’ Night performance. Nine was easily the most-watched channel with metro audiences 25-54 (27.4% share) and 16-39 (29.1%).

Seven also debuted its new scripted drama Secret Bridesmaids’ Business, starring Abbie Cornish, to 426,000 metro viewers. The six-part mini-series has been produced by Seven Studios for the network. The show used a unique advertising structure of four one-minute ad breaks, in a bid to help viewers engage with the story.

Ten aired the Rugby World Cup match between Wales and Australia from around 4:45pm. The nail-biting match ended in a win for Wales, 29-25, and saw 376,000 metro viewers tune in, according to OzTAM figures. A release from Ten said the game finished later than was registered with OzTAM, and the correct figures were 395,000 metro viewers for the game and 576,000 nationally. On Fox Sports, the game was watched by 303,000 subscribers.

The match meant The Sunday Project didn’t air, and the only entertainment programming of the night for Ten was The Graham Norton Show which ran after the match to 188,000 metro viewers. Overall, Ten dropped to a 8.1% audience share as a channel and 13.1% as a network, behind ABC’s 9.0% and 14.0%.

ABC’s most-watched overall was ABC News (584,000) followed by documentary The Pool (396,000).

9Go was the most-watched multi-channel with a 4.4% audience share.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.