Meerkats Aleksandr and Sergei narrowly escape death in latest Compare the Market ad
Compare the Market’s Aleksandr Orlov and Sergei are back, and this time they find themselves in a spot of trouble, when a pest exterminator visits their home mistaking them for possums.
Whilst being chased around the house, Aleksandr points out that Barry the possum catcher failed to make a comparison because “possums hide in roof making big racket, meerkats help you save money”. The ad pushes the importance of accurate comparisons.
The Meerkats have done it again!
As in delivered a garbled ad that lands nothing.
The story is pretty but the mayhem just masks any type of message being delivered.
SHOW ME how it “Pays to compare”. This just feels like brand wankery.
What happened to the fun and kind meerkat ads?
This ad does the exact opposite of “driving a positive emotional connection to our brand and connect Australians to the benefits of comparison.”
I agree with the other comment, there’s no way this story line inspires positive emotions – Their marketing department is out of touch!
Ad should be pulled, our possums are not a problem generally and should not be portrayed as being so. Try a Kiwi catcher instead!!