Luxury fashion mags 10 and 10 Men launches in Australia

New luxury fashion magazines 10 and 10 Men have launched in Australian newsstands.

10 magazine and sister title 10 Men were published on Friday, with the next edition due in August.

The publications are produced by editor by Alison Veness-McGourty formerly of Harpers Bazaar and Grazia, with associate editor Rebecca Khoury. It isa franchise based on the UK title of the same name.

Veness-McGourty told Mumbrella: “There is definitely room for a luxury fashion magazine. We are quite specialised and all about the catwalk. Other fashion magazines cover different areas, there’s travel, beauty, art, where as we talk from one voice.”

The announcement of the launch was made in August last year.

The titles are a joint venture between 10 Magazine Australia Pty Ltd and Zac Publishing Ltd in the UK.

The biannual will be balanced with online content. Veness-McGourty said: “It’s where we talk to the consumers everyday in regards to news and in terms of great products with shoots and interviews.

Veness-McGourty said an app and digital subscriptions will probably be in place for the next issue.

“They’ll be offered in the same way as the magazine is. we might go to quarterly with the digital product. However, we’re so new and so young and we need to see how our results go. It’s about listening to the market place and being realistic.”

The launch issue of 10 will run at 260 pages while the 10 Men is 204 pages. The first issue of 10 has run with two different covers.

Nicki Singh is the publication’s advertising director.





Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.