Flip stages Bondi flashmob stunt

While the idea – and indeed the execution – may not have been entirely original, video footage of a dancing flashmob on Bondi Beach on Friday afternoon is close to going viral.  


At the time of writing, more than 80,000 people had viewed footage of the event staged to promote Flip mini video cameras, which launch in Australia tomorrow.

The stunt was conceived by media agency Razor, with PR firm Text 100 and production company Curious also involved.

Around 200 actors, all in beachwear were strategically placed among sunbathers.

Then, as music – a remix of the Ben Lee track Catch My Disease – began to play from speakers that had been hidden on the beach earlier on, a single man in budgie smugglers began to dance, before the other actors began to join in.

The process was remarkably similar to a YouTube video of a moment at the Sasquatch Music festival in the US about five months ago where a man with a similar physique, and similarly dressed, kicked off a huge crowd dance. That video has been viewed more than two million times.

And the flashmob is also reminiscent to a celebrated stunt carried out in the UK by telco T-Mobile in January, which saw dancers mingling with the public at London’s Liverpool Street station. The video from that event has been seen more than 15m times.

Footage from the Bondi stunt, and a futher four takes, will be used in a cinema TVC and POS material which will follow.

PR coverage included an item on Saturday’s Today show on Nine.


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