136,000 tune in for Stakes Day as part of Ten’s Melbourne Cup Carnival coverage

The final day of the Melbourne Cup Carnival brought 136,000 metro viewers to Ten for the main Stakes Day race. It had 42,000 in the regions, taking its total to 178,000 viewers.

Last year, when Stakes Day was broadcast on Seven, it had 144,000 metro viewers and 67,000 in the regions – taking its total to 211,000.

This year, however, Ten split its programming for ratings purposes, with the mounting yard coverage getting 111,000 in the cities and 146,000 in total, and follow-up ‘late’ coverage getting 110,000 in the cities and 153,000 in total.

The Golden Gift race, which is run at Sydney’s Rosehill Racecourse went to air on Seven on the same day. It had a metro audience of 48,000, and a total figure of 79,000.

Ten secured the broadcast rights for the Melbourne Cup Carnival in a five-year $100m deal late last year.

Its first broadcast of ‘The race that stops the nation’ on Tuesday had 500,000 fewer viewers than last year’s broadcast on Seven.

Ten’s CEO Paul Anderson, however, said the network’s coverage of the event had been an outstanding success and had re-enforced the Carnival’s position as the number one racing event in the country.

“We are building a very different and unique long-term broadcast partnership with the Victoria Racing Club (VRC) that exists on all platforms and has captured a much younger audience by showcasing all the racing, fashion and entertainment across this iconic carnival,” he said.

Despite Anderson’s enthusiasm, yesterday was not a strong day for Ten in the overnight television ratings. The primary channel had just a 6.4% share, behind even SBS’ 6.8%.

Its prime-time offering of repeats of Bondi Rescue, Ambulance Australia and One Born Every Minute had just 170,000 metro viewers, 200,000, and 127,000 respectively.

Elsewhere yesterday, the most-watched program overall was Seven News, with a combined audience of 1.194m (812,000 metro and 382,000 regional).

Nine News had 923,000 in total (685,000 metro and 238,000 regional), but was slightly ahead in Melbourne.

The most-watched entertainment program was The Good Karma Hospital on the ABC, with 393,000 metro viewers, and 616,000 in total.

Star Wars Episode IV: Return of the Jedi had 366,000 metro viewers on Nine (534,000 total), while Harry Potter and the Deathly Hallows: Part 1 had 296,000 metro viewers on Seven (466,000 total).

Earlier on, day one of the Federation Cup Final between Australia and France had 228,000 metro viewers, and 324,000 in total.

In the breakfast battle, Weekend Sunrise on Seven continued the trend of its weekday counterpart, beating Weekend Today on Nine 274,000 to 177,000 in the metro markets. With the addition of regional figures, Weekend Sunrise averaged 441,000 to Weekend Today’s 284,000.

Overall, Nine’s primary channel won the total people battle though, with an 18.5% share, over Seven’s 16.4%, ABC’s 10.2%, SBS’ 6.8%, and Ten’s 6.4%.

The most popular multi-channel was Nine’s Go (5.8%), helping the Nine Network hold onto the lead with 30.8%. Seven Network was just behind on 30.7%, and well ahead of the ABC (16.2%), Ten (12.2%), and SBS (10.10%).


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