MKR leaves little room for rival shows in Wednesday’s ratings
Ten’s comedy drama Mr & Mrs Murder lost some viewers on last week’s debut, pulling in an audience of 715,000, preliminary overnight metro ratings from OzTAM suggest.
Last week the show rated 782,000, a number which wasn’t helped by the poor ratings run-in from Glee which averaged 269,000.
This week, Ten dropped Glee and replaced it with double episodes of Modern Family, which fared slightly better, rating 357,000 and 367,000.
Last night’s biggest show was My Kitchen Rules on Seven which rated a strong 2.355m.
Nine’s The Block: All Stars rated 1.03m.
Double episodes of Seven’s military drama Last Resort, airing from 8.30pm, rated 949,000 and 695,000, down on last week’s debut of 1.131m.
Nine’s comedy movie Life As We Know it, also starting at 8.30pm, rated 501,000.
Ten’s The Good Wife, airing at 9.30pm rated 336,000.
Seven won the share battle on Wednesday night, with 29.7% of the free to air audience. Next came Nine with 18.7%, then ABC1 with 12.4%, followed by Ten on 10.5%.
In the breakfast battle, Seven’s Sunrise beat Nine’s Today by 405,000 to 347,000.
In the younger ad-friendly demographic of 18-49, MKR was top show, followed by The Block. Seven’s best performer was Mr & Mrs Murder, which was sixth.
Wednesday’s top 15 shows:
- My Kitchen Rules Seven 2.355m
- Seven News Seven 1.237m
- Nine News Nine 1.183m
- Today Tonight Seven 1.053m
- The Block Nine 1.030m
- Home and Away Seven 1.003m
- A Current Affair Nine 0.966m
- ABC News ABC 0.954m
- Last Resort – Episode 1 Seven 0.949m
- Mr and Mrs Murder Ten 0.715m
- Ten News Ten 0.701m
- QI ABC 0.698m
- Last Resort – Episode 2 Seven 0.695m
- 7:30 ABC 0.677m
- Hot Seat Nine 0.610m
Network share:
- Seven: 29.7%
- Nine: 18.7%
- ABC1: 12.4%
- Ten: 10.5%
- GO!: 4.4%
- 7mate: 4.2%
- SBS1: 3.9%
- 7TWO: 3.7%
- Gem: 3.2%
- Eleven: 2.8%
- ABC2: 2.7%
- One: 1.8%
- ABC News 24: 0.8%
- ABC3: 0.6%
- SBS2: 0.5%
- NITV: 0.1%
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Did Ch9 say a 5% increase of audience YOY ?
The Voice is still to come but tracking backwards so far.
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Mr & Mrs will have 603,000 next week with a measly 512,000 the following week. Will likely be canned or moved to a late spot thereafter. It’s peurile rubbish only appealling to the hardcore SM fans. This programming decision (to even make it after the first script reading) is another sympton in the forthcoming death of Channel 10. Just like the car building industry in the `1990s i.e. expensively made, dated design and unappealling to the majority of customers (bogans could never afford a new car, so the manufacturers never advertised to them. So why does TV?)
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Ten’s definition of a hit is so low that even if Triscott’s prediction is correct, and I suspect it will do a little better than that, they’ll renew it. But this is the problem. You can’t sustain Ten until you get a number of shows which consistently get at least 900k viewers a week. A better strategy for Ten would be to invest in more Aussie dramas which display that promise. Other than Offspring they have none. And I suspect Reef Doctors, with a held back release won’t get them there either. Bevan Lee and John Holmes at Seven are the only drama network people with proven commercial pedigrees but Kerry Stokes will have to pay them even in their dotage to stop them defecting. Perhaps it is time to poach their protoges.
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