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2013 predictions

In this roundup from the Encore and Mumbrella Annual, we predict what’s to come over the next 12 months. 

1. The year of mergers and acquisitions

If there is a theme for 2013, it will be mergers and acquisitions as the well-off media players look to strengthen their position.

The hot companies to watch will be Ten, APN and Fairfax, whose low valuations make them all targets.

Likelihood rating: 7/10

2. No more weekday papers for the SMH and The Age

Last year we predicted that The Age and SMH would shrink to tabloid size. While that now appears set for 2013, the more radical possibility would be to phase out weekday print editions opting to only run the printing press for the popular weekend editions.

Likelihood rating: 4/10

3. Rhonda and Ketut tie 

the knot

In a win for the sex tourism industry, an interracial union looks to be on the cards for Rhonda and Ketut. We’re calling pending nuptials in the new year for the star-crossed lovers from the highly popular commercials from AAMI.

Likelihood rating: 6/10

4. Gatsby huge hit

After delays in delivery, Baz Luhrmann’s hotly anticipated film Gatsby hits cinema screens in 2013. We’re predicting the film will be a huge financial success but won’t get the critical praise the Australian director is hoping for.

Likelihood rating: 7/10

5. Kyle and Jackie O finally lose their crown

The king and queen of breakfast radio have had a tumultuous couple of years and in the coming 12 months, Kyle and Jackie O will lose the top ratings spot in their timeslot. With Nova’s Fitzy and Wippa hot on their heels, it’s only a matter of time.

Likelihood rating: 6/10

6. The Bondi Hipsters get their own TV show

The boys from Bondi Christiaan Van Vuuren and Nick Boshier have made a name for themselves in the online space but next year will see them securing their own TV series. Perhaps on the ABC.

Likelihood rating: 5/10

7. Sydney agency DDB holds on to Tourism Australia

Tourism Australia began a review of its agency relationships in November. The incumbent DDB Sydney will hang on to the business but will lose other client McDonald’s to Leo Burnett who were back on the roster in 2012.

Likelihood rating: 7/10

 

 

 

 

 

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