2013 – Turkeys of the year
1. McDONALD’S ‘BRING IN THE CHICKENS’
McDonald’s promoted its chicken product range with a series of ads featuring 20 people with the surname Chicken. The DDB New Zealand campaign introduced audiences to the Chickens who told stories of their life and answered questions like ‘what sort of chicken burger do you think you’d be?’ Chicken ad or a total turkey? You decide.
2. TOYOTA YARIS
The Budget Direct ad is the worst by far. Cheesy, annoying, and all-round painful to watch. Can’t wait until it’s taken off air.