Big Bash League smashes ratings for Ten

KFC Big Bash leagueThe T20 Big Bash League has started out smashing the ratings for Channel Ten averaging over 800,000 viewers for the opening session on Friday and sustaining large audiences throughout the weekend, according to OzTam.

The KFC-backed cricket event, which runs for 35 games throughout the summer, scored 804,000 viewers for the first session on Friday and 789,000 for the second, ranking third in all programs according to preliminary overnight metro ratings, while consolidated numbers show Ten had an average 1.1m viewers for the opening on Friday.

On Saturday the game ranked fourth in all programs with 753,000, and the Big Bash League averaged 795,000 for the second session between 7pm and 10.30pm on Sunday after session one averaged 640,000 during the afternoon.

The game’s popularity helped Ten win the second largest audience share on Sunday with 15.2 per cent as Nine’s fell to 14.3 per cent making the network fourth for the night after , Seven, Ten and ABC1.

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