2014 Annual: the year that was – April

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.

April Fools! A number of brands got in on the action, including Optus’ prank that it was launching an app to allow your four-legged friend to text you.

Cricket Australia Logo 2003April saw a number of accounts put out to pitch, including Meat & Livestock Australia reviewing its creative agency arrangements, putting BMF and Host on alert and Cricket Australia pitching its creative account putting incumbent GPY&R on notice.

In TV news, Network Ten admitted it paid for a prison cell “interview” featuring convicted Australian drug smuggler Renae Lawrence on her time sharing a cell with Schapelle Corby and Charlie Pickering departed The Project.

game-of-thrones-234x131Mumbrella ran a series of special reports on piracy to coincide with the premiere of season five of Game of Thrones. In response Foxtel’s Bruce Meagher wrote an opinion piece in an attempt to explain why the company aired GoT in the way it did.

After Mamamia published a potentially prejudicial article during the trial of former Hey Dad! star Robert Hughes it was speculated that the title may face contempt of court proceedings.

Mark Scott, managing director of the ABC, apologised to commentator Chris Kenny over an episode of The Chaser’s The Hamster Decides which featured a manipulated image of Kenny having intercourse with a dog.

April saw Mitchell & Partners win the hotly contested federal government master media account and M&C Saatchi win the creative account for NRMA Insurance.

In creative agency news, Grey Australia CEO Luke Waldren quit.

The ACMA sought leave to appeal to the High Court after losing a Federal Court appeal by the Today Network over its investigation of the Royal Prank Call investigation.

fuktAnd in the papers, The Australian Financial Review failed to put a barcode on its ANZAC bumper edition, with the editor also having to apologise for aheadline that ran on the front page of its Western Australian edition stating: “ARMS BUILDUP | BUYS PLANES | WORLD IS FUKT.”


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