2016 State Golden Target Awards kick off in Brisbane

The Public Relations Institute of Australia’s 40th Golden Target Awards kicked off in Brisbane last Friday night.

The announcement:

The Public Relations Institute of Australia’s (PRIA) fortieth Golden Target Awards campaign kicked off in style in Brisbane on Friday night, when PRIA members came together to recognise Queensland’s top PR performers for 2016.

The Queensland State Awards for Excellence attracted 27 entries and 17 awards were presented, including 6 winners, 7 highly commended and 4 commended.

Award recipients will go on to compete in the National Golden Target Awards to be announce at the National Golden Target Awards, which coincides with the PRIA National Conference in Sydney, in November.

Perduco Consulting’s Scott Maclean lead a team from the Princess Alexandra Hospital to scoop the Queensland pool with a win in three categories – Comprehensive/Major Campaign, Internal/Change Management and the Health Organisations award – for Innovate PA: Australia's First Large Scale Digital Hospital.


Scott Maclean said; “It is a huge honour to win this Award — it recognises not just our work but also that of the PA Hospital and its 6000 staff who work tirelessly to improve the quality of life for the patients and the community.”

Winner of the Integrated Marketing and Communication Campaign Strategy was Nicola Hope from Superdream for the Can I Foster? campaign.

The top award for Small Budget/Pro Bono campaigns went to Yasmine Gray from Red Agency with Walking Wounded: Saving returned service men and women from suicide.

Dr Amisha Mehta, Queensland University of Technology, was named PR Educator of the Year.

PRIA Queensland President Marie Howarth said the Golden Targets were the premier public relations and communication industry awards in Australia.

Judging was tough against the PRIA’s new, best-practice assessment criteria, introduced this year, with its emphasis on research, measurement and evaluation.

“Congratulations to all of the entrants for the high quality of work they had delivered. This tops off a fantastic year for the PRIA in Queensland, with great campaigns, excellent events and a growing membership,” Marie said.

“The high quality of the entries shows how vibrant, robust and inventive the State’s PR industry has become.

“Thank you to all entrants and, particularly, to the winners — you are amazing ambassadors for our industry and I thank you for the inspiration you have provided by sharing your efforts and your success with us tonight.

“I’d like to acknowledge the hard work of the Queensland Division councillors who made this evening happen and to our team of expert judges, as well as to our industry partners from QUT, Tony Phillips Photography and Brisbane Festival.”

Queensland 2016 State Golden Target Award winners:

Government Sponsored Campaigns

Brisbane City Council: ReCreate – National Recycling Week 2015 [HIGHLY COMMENDED]

Seqwater: Water Utility Cracks Records with Integrated Safety Campaign [HIGHLY COMMENDED]

Comprehensive/ Major Campaign

Perduco Consulting and the Princess Alexandra Hospital: Innovate PA – Australia's First Large Scale

Digital Hospital [WINNER]

Rowland: Kina – Shaping a bright future [COMMENDED]

Content Marketing

Queensland Treasury: Building confidence in Queensland Treasury through content marketing


Integrated Marketing and Communication Campaign Strategy

Superdream: Can I Foster?' Campaign [WINNER]

PPR and Baskin-Robbins: Growing Ice Cream Popularity in Winter [HIGHLY COMMENDED]

Brisbane City Council: Story Bridge 75 [HIGHLY COMMENDED]

Consumer Marketing

KDPR: April in Wonderland and the Candy Academy [COMMENDED]

Public Affairs

Suncorp Group: Protecting The North [COMMENDED]

In-house PR Team Of The Year

Tatts Group Lotteries: the Lott PR team [HIGHLY COMMENDED]

Top sPRinters In 2015 (two to five years of experience in the industry):

Red Agency: Sprinters 2016 [COMMENDED]

PR Educator Of The Year

Queensland University of Technology [WINNER]

Internal/Change Management Communications

Perduco Consulting and the Princess Alexandra Hospital: Innovate PA – Australia's First Large Scale

Digital Hospital [WINNER]

Health Organisations

Perduco Consulting and the Princess Alexandra Hospital: Innovate PA – Australia's First Large Scale

Digital Hospital [WINNER]

VIVA! Communications: Understanding genes key to eliminating deaths from anorexia nervosa


Small Budget/Pro Bono (less than $10,000)

Red Agency: Walking Wounded – Saving returned service men and women from suicide [WINNER]

Source: PRIA media release


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