F.Y.I.

Popai Marketing at Retail Awards 2016 winners revealed

The complete winner’s list has been revealed from the 2016 Popai Marketing at Retail Awards.

popai-awards-logo

nutella-personalised-winner

The announcement:

Monday 19 September, 2016

And the POPAI 2016 Awards Go To….?

The industry’s ‘best of the best’ were honoured at 2016 POPAI Marketing at Retail Awards, announced last Friday.  Specialty retailers took out several of the Gold and Pinnacle awards, demonstrating that innovation in in retail marketing and experience is being led outside mainstream grocery. Revlon and Nestle led the pack for major FMCG brands.

POPAI’s General Manager Lee McClymont says the record 157 award entries in 2016 epitomised the diversification of retail and shopper marketing.

“The retail environment is changing at breakneck speed, with the integration of new technologies, and the industry is rising to the shopper sophistication challenge,” Ms McClymont says.

“The breadth and scope of the record number of entries this year demonstrate that shopper marketing and experience is being wholeheartedly embraced as both brands and retailers seek to meet the challenges of digital and physical integration, and staying relevant to shoppers in an always-on environment.”

“This year there was a marked difference in shopper experience innovation between specialty retailers and mainstream retail channels. The grocery sector is really lagging in overall shopper experience with its singular focus on price, where speciality retailers are embracing all the opportunities afforded them by advances in technology and customer experience thinking. Grocery has a lot of catch up to do.”

RETAILER WINNERS

Toyota led the pack, winning the overall best in show award, and the Pinnacle Awards for Best Design and Innovation and Best Permanent Display, for agency Rotor Studios.

MYER won several awards in the competition, including Gold for its ‘Personalise your own Nutella’ Christmas promotion, Silver for the ‘MYER Giftorium’ destination Christmas shopping zones, both with Active Display Group. The POPAI Packing Room Award went to MYER and eBay for global first eBay / Myer Virtual Department Store,  by Traffik Group.

St George Bank took out the Pinnacle Award for Best Shopper Experience for its ‘Touch and Unwrap’ interactive gifting experience, created by TRO, while Optus took out Best Permanent Display – Consumer Electronics for its new store design by Greater Group.

The new rebel accelerate stores and concepts by Ideaworks Sydney took out Gold for Best Store Design and a swag of Silver and Bronze for various ‘accelerate’ concepts. Rebel’s Business Manager – VRM, Lisa Doban, was also one of the finalists nominated for the Retail Marketer of the Year campaign.

Winner of the individual Retail Marketer of the Year went to Daniel Gillard, Consumer Insights Manager of The Good Guys, in a hotly contested competition.

BRAND WINNERS

On the brand manufacturer side, Revlon led the pack, winning Best Temporary Display for Revlon’s ‘HD Matte LipColour Launch’, which also took out Gold in Health & Beauty for agency POP This POP That.

Nestle won several awards in the competition, including Gold for its Uncle Toby’s ‘OATS Season’ campaign with XPO brands, Silver and Bronze for  ‘KIT KAT Ultimate Break’ campaign activations, and with Nestle’s Lisa Galea as one of the finalists nominated for the Retail Marketer of the Year campaign.

Ferrero also won multiple awards, including Gold for its personalised Nutella jar Christmas promotion, with Active Display Group.

Mondelez took out two Gold awards for its Cadbury Easter egg bag station by Megara.

Winning Liquor companies included Treasury Wine Estates for its ‘Pinnacle of Premium Wine’ campaign by Creative Instore Solutions, and Carlton United Breweries in the Mobile, Social & Online category for a lager sampling campaign devised by The Zoo Republic.

Tru Blu Beverages took out the Environmental Stewardship Award for more sustainable retail display and pallet solutions created by CHEP.

A full list of the winners across all 25 categories, encompassing  physical store, POP campaigns and shopper experience programs – including integrated campaigns and digital technologies, may be found in the below table. All winning case studies and entries may be found in the online case study gallery at https://marketingatretail.awardsplatform.com/gallery/mxoWbxar

The 2016 Marketing at Retail Awards were presented in conjunction with the 2016 Marketing at Retail Expo, held at Sydney Showground. Judging panels were comprised of more than 70 industry-leading retailers, brand marketers, agencies and POP suppliers.

More information on the 2016 POPAI Marketing at Retail Awards may be found at www.popai.com.au.

POPAI is the only global, not-for-profit, industry association exclusively operating as the focal point for Marketing at Retail excellence. POPAI has 20 offices covering 45 countries and more than 1,700 members worldwide. POPAI General Manager Lee McClymont can be contacted on popai@popai.com.au or 0414 941 585. 

2016 POPAI Marketing At Retail Award Winners –  Gold, Silver, Bronze

Category Gold Silver Bronze
01. Large or Department Store (all categories) – Temporary Display Cadbury Easter egg bag station,

Megara for Mondelez

MYER GIFTORIUM, Active Display Group for MYER Nutella & Go, Sainsbury (SPG) for Ferrero

 

02. Large or Department Store (all categories) – Permanent Display Samsung Open House, Virtual Display Group for Samsung

 

DULUX Bunnings End Board Project, Active Display Group for DULUX Big W Side Walk Sale Permanent Units, Blue Star Display for Mattel
03. Grocery Store (all categories) – Temporary Display Cadbury Easter egg bag station,

Megara for Mondelez

Bref WC – Australia, GPS Group for Henkel Australia

 

Twinings Discovery Collection, GPS Group for Twinings
04. Grocery Store (all categories) – Permanent Display Coles HBB Cosmetics, EDA Australasia for Coles COLES HEALTH AND BEAUTY ISLE, Popcorn Displays for Coles
05. Liquor – Temporary Display

 

BWS JD Smokey Mountain Cooker Display Solution, Blue Star Display for Brown-Forman Bundaberg Legends, Blue Star Display with The Zoo Republic for Diageo
06. Liquor – Permanent Display

 

Pinnacle of Premium Wine, Creative Instore Solutions for Treasury Wine Estates Grant Burge PMS202, What to Do for Accolade Wines Sparkling In Store, Creative Instore Solutions for McWilliams
07. Petrol, Convenience & Route – Temporary Display

 

TERMINATE HUNGRY THIRSTY POS SUITE, Active Display Group for Parmalat Kit Kat Counter Unit BP, Ergo Asia with Pop Star for Nestlé Australia Ltd

 

Category Gold Silver Bronze
08. Petrol, Convenience & Route – Permanent Display

 

Iconic Counter Freshness, Creative Instore Solutions for Ferrero Australia Multibrand Counter Display, ID POP Pty Ltd for Stuart Alexander and Co
09. Health & Beauty – Temporary Display

 

Revlon Ultra HD Matte Lipcolor Launch FSDU, POP this POP that for Revlon Winter Wellness, IdeaWorks Sydney with Blue Star Display for GSK NIVEA Q10 PEARLS DISPLAY, Popcorn Displays for Beiersdorf
10. Health & Beauty – Permanent Display

 

Avene Pharmacy Wall Units, Point Retail for Pierre Fabre Australia Pty Limited Wellness Health Hubs, EGR Display for Sanofi
11. Consumer Electronics – Temporary Display

 

Microsoft Band – Product Display Suite, Mills Echo with SPARK! For Microsoft Oppo lightbox fixture, Double Impact Displays for Oppo Mobile
12. Consumer Electronics – Permanent Display

 

Optus Store Design, Greater Group for Optus Samsung Studio Kiosk, Virtual Display Group for Samsung

 

Foxtel Retail Experience Upgrade Project, Foxtel with Synergy Australasia
13. Specialty Retail, Lifestyle & Service Providers – Temporary Display Leaps & Bounds Pallet Wrap, iD8 Studio for PetBarn UNIQLO ULD VISUAL MERCHANDISING, Active Display Group for UNIQLO DULUX WASH & WEAR LAUNCH, Popcorn Displays for Dulux
14. Specialty Retail, Lifestyle & Service Providers – Permanent Display Toyota Showroom 360, ROTOR Studios for Toyota Australia Samsung Studio Kiosk, Virtual Display Group for Samsung

 

Petstock Pet Protection Unit, EGR Displays for Petstock
15. Category Management

 

Retail Modular Pallets (RMP), CHEP Australia for Tru Blu Beverages

 

ARNOTT’S TIM TAM WORLD SQUARE SHELF DISPLAY, ACTIVE DISPLAY GROUP – MARKITFORCE for Campbell Arnott’s
16. Window Displays

 

St.George Christmas Windows, TRO with Saatchi & Saatchi for St George Bank Telstra Summer of Wi-Fi, TRO for Telstra rebel Chatswood LED installation, Ideaworks Sydney for rebel
17. Store Design

 

rebel Accelerate Store, Ideaworks for rebel

 

STAR WARS – THE FORCE AWAKENS STORE DRESS-OUT, Active Display Group for Walt Disney Company Optus Warringah Mall, The Greater Group for Optus
18. Environmental Stewardship

 

Retail Display Pallets and Beverage Trays, CHEP Australia for Tru Blu Beverages
19. Digital In-store Samsung Open House, Virtual Display Group for Samsung Toyota Showroom 360, ROTOR Studios for Toyota Australia rebel Accelerate Concept, Ideaworks for rebel
20. Mobile, Social & Online

 

It’s On Us – Great Northern Super Crisp Lager Sampling, Zoo Republic for Carlton United Breweries

 

eBay/Myer Virtual Department Store, Traffik Group for MYER Kit Kat Ultimate Break Social Media Photo Booth, Ergo Asia with Look Print and Blink republic for Nestlé Australia Ltd

 

 

 

 

 

Category Gold Silver Bronze
21. Experiential

 

St.George Touch and Unwrap, TRO with Saatchi & Saatchi

 

TIE

The Bloquet, Y&R Group for Ribs and Rumps

WITH

Campbell’s Soup Exchange, Traffik Group with The Kitchen Table for Campbell Arnott’s

Toyota Showroom 360, ROTOR Studios for Toyota Australia
22. Sales Promotion

 

QV Family National Promotion, Geometry Global for Ego Pharmaceuticals [yellow tail] ‘The antidote to serious’, OnePartners for Casella Wines
23. Direct Marketing & Loyalty Mad Mex, The Big Burrito Challenge, Dashing Print for Mad Mex Kinder Christmas 2015, Sainsbury (SPG) for Ferrero
24. Occasion-based Shopper Campaign

 

NUTELLA – Personalise your jar today, Active Display Group for Myer Oats Season, XPO Brands for Nestle CPW Bref Launch, XPO Brands for Henkel
25. Integrated Path to Purchase Campaign

 

Oats Season, XPO brands for Nestle CPW Kit Kat Ultimate Break Campaign, Ergo Asia, Extravert and Blue Star Display for Nestlé Australia Ltd

 

MYER GIFTORIUM, Active Display Group for MYER

 

More information on the 2016 POPAI Marketing at Retail Awards may be found at www.popai.com.au.

POPAI is the only global, not-for-profit, industry association exclusively operating as the focal point for Marketing at Retail excellence. POPAI has 20 offices covering 45 countries and more than 1,700 members worldwide. POPAI General Manager Lee McClymont can be contacted on popai@popai.com.au or 0414 941 585.

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