2020 Oztam ratings survey results: Nine wins, but Seven fighting on

November 29, 2020 1:43

The TV ratings season has come to an end, and despite what can only be described as a difficult year, TV networks are all reporting improvements in audience and ad revenues.

Once again the Nine Network has won the battle for eyeballs. According to Oztam data, the network received 38.3% of all viewers, closely followed by Seven on 36.9% and then Ten on 24.8% (based on calendar year-to-date). Nine also took out the key demographics of 16-39s and 25-54s.

Nine’s chief sales officer, Michael Stephenson, said of the result: “In an extraordinary year, where television production schedules across the board were disrupted by COVID-19 Nine delivered the things we aim for every year.”

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.