Ogilvy PR has won PR Agency of the Year, while collaborative work between Eleven, FleishmanHillard and TBWA has awarded the agencies two wins and one highly commended at the 2023 Mumbrella CommsCon Awards.
The trio took home Best Non-Traditional Business Opportunity for work for mycar, and Pro Bono Campaign of the Year award for ‘Classify Consent’ for Consent Labs. The agencies received highly commended in the PR-led Content Creation category for the same Consent Labs work. Eleven and TBWA also won Best Influencer Strategy.
Last year’s highly commended in the Best Influencer Strategy, Mango Communications, has taken home the win for Best Social Media or Digitally-led Campaign for it’s work with DDB Sydney for McDonald’s Australia. The agency also won Best Use of Research and Insights for the Tourism Northern Territory’s ‘Summer Starts Early in the NT’ campaign.
The Australian Broadcasting Corporation (ABC) has won Best PR Team of the Year – In-House, and last year’s Large PR Agency of the Year winner, Adhesive, has taken home this year’s Best PR Employer award.
We Are Different won PR Agency of the Year – Midsize, while History Will Be Kind was highly commended. Third Hemisphere has won the Boutique/Small category, with Neon Black highly commended.
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Talent wise, PRIA’s Shane Allison has won PR Leader of the Year, while Third Hemisphere’s Hannah Moreno is PR Professional of the Year. Bastion Amplify’s Jondayah Martin has won Best New PR Talent of the Year, while Keep Left’s Jayitri Smiles is highly commended.
Other winning agencies included Herd MSL, Hireup, Pure Public Relations and Seven Communications.
The full list of award winners:
Best Social Media or Digitally-led Campaign
- WINNER: Sauce Quest – Mango Communications with DDB Sydney for McDonald’s Australia
- HC: Singing their Praises – WE Communications with Humble Productions for St Johns WA
Best B2C Campaign
- WINNER: Huggies Sister Scrubs – We Are Different with Blackfisch for Huggies
Best B2B Campaign
- WINNER: Lenovo Precious Metals – Herd MSL for Lenovo
Best Campaign with a Small Budget
- WINNER: FrogID Week – Australian Museum with Original Spin, The Bowerbird Collective, and Something Something (SGC Group)
- HC: Granny Daffy #BringBackTheFlap – We Are Different for Kleenex
Best Use of Owned Media
- WINNER: Rainbow History Class – Snack Drawer
PR-led Content Creation
- WINNER: Around the World – The Wiggles – World Vision Australia with M&C Saatchi, Essence and Eleven
- HC: Classify Consent – Eleven, FleishmanHillard and TBWA for Consent Labs
Best Internal Communications or Change Management
- WINNER: The Outside Signature Experience – PwC
Launch or Relaunch Campaign of the Year
- WINNER: Coffee Body Scrub – CHEP PR for 7-Eleven
Best Government Sponsored Campaign
- WINNER: Buddy’s Law – Seven Communications with Animal Justice Party
- HC: Putting the SKA on the Radar of Every Australian – Ogilvy PR for The Australian Government Department of Industry, Science and Resources
Best PR-led Brand Partnership Campaign
- WINNER: 5G Touch and Track – Herd MSL with AFL for Telstra
- HC: KFC Peking Cluk – Ogilvy PR for KFC
Corporate Social Responsibility
- WINNER: News, Advocacy, Beyoncé – Hireup
- HC: It’s Ok to Say Nay – ENTHRAL for Drinkwise
Pro Bono Campaign of the Year
- WINNER: Classify Consent – Eleven, FleishmanHillard and TBWA for Consent Labs
Best Influencer Strategy
- WINNER: Continental Bald Stars – Eleven and TBWA for Continental Tyres Australia
Best Use of Research and Insights
- WINNER: Summer Stats Early in the NT – Mango Communications for Tourism Northern Territory
Best Non-Traditional Business Opportunity
- WINNER: R Plates – Eleven, FleishmanHillard and TBWA for mycar
- HC: Advocacy as PR – Hireup
Best Media Relations-led Campaign
- WINNER: Know the Difference – Pure Public Relations for Australasian Society of Aesthetic Plastic Surgeons (ASAPS)
- HC: Advocating for Flood Recovery – Red Havas for Norco Co-Operative
Best New PR Talent of the Year
- WINNER: Jondayah Martin – Bastion Amplify
- HC: Jayitri Smiles – Keep Left
PR Professional of the Year
- WINNER: Hannah Moreno – Third Hemisphere
PR Leader of the Year
- WINNER: Shane Allison – Public Address, Phronesis, Public Relations Institute of Australia
Best Sustained Covid-19 Initiative
- WINNER: Care Fiji Commitment – Tourism Fiji
Best PR Employer
- WINNER: Adhesive
Best PR Team of the Year – In-House
- WINNER: Australian Broadcasting Corporation
PR Agency of the Year – Boutique/Small
- WINNER: Third Hemisphere
- HC: Neon Black
PR Agency of the Year – Midsize
- WINNER: We Are Different
- HC: History Will Be Kind
PR Agency of the Year – Large
- WINNER: Ogilvy PR