2024 set to be another tricky year for Australian advertising industry

Kalila Welch

December 11, 2023 4:57

The Australian advertising industry is in for another stifled year of growth according to GroupM’s This Year Next Year report for December 2023, with the WPP investment arm forecasting a marginal 0.9% year-on-year (YOY) growth in ad spend for 2024.

The report, launched with global figures last week, came in with the lowest forecast for the Australian market, compared to figures released by IPG Mediabrand’s Global Ad Forecast from Magna and Dentsu’s Global Ad Spend Forecast in the last week.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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