Linear TV hits ‘tipping point’ as digital advertising continues to dominate ad spend: Magna

Kalila Welch

December 5, 2023 8:17

Digital advertising has continued to thrive in 2023 as linear TV feels the pinch of a difficult economic climate, according to the latest global advertising industry analysis from Magna.

The IPG Mediabrands investment intelligence firm yesterday launched its updated Global Ad Forecast for December 2023, placing digital ad spend at a growth rate of 8.6% in Australia for 2023, for A$19.6 billion in net advertising revenue.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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