2024 Super Rugby Pacific campaign launches, showcases players’ talents
Rugby Australia and New Zealand Rugby have teamed up to launch a new campaign ahead of the 2024 Super Rugby Pacific competition, directed by Revolver’s Richard Bullock.
‘There’s Something In The Water’ features the stars of the Super Rugby Pacific, and pays tribute to the binding force between the nations involved.
Shot across Australia and New Zealand, the powerful spot also celebrates the Pacific Ocean itself – with the seasoned rugby players performing their own stunts underwater, in a testament to their talent and abilities on land.
Bullock said: “I was thinking about how this part of the world manages to produce these amazing athletes who have permeated the entire world of rugby.
“This competition is the source of all that talent. Maybe ‘there was something in the water’ in the Pacific. It was a short step then to players literally competing in the Pacific Ocean.
“Early dreams of traveling to Samoa or Fiji for some fun in the sun were immediately challenged by getting players from 12 regional teams to the same place on the same day.”
Rugby Australia’s head of brand and innovation, Matt McGrath, continued: “Richard took the ‘game they play in heaven’ and played it under the ocean to create something truly magic.
“The ‘Power of the Pacific’ idea had been there on the website banner since the competition began – it took a great director like Richard to find it and bring it to life and make this amazing and spectacular film.”
The campaign launched in Australia, New Zealand and the Pacific Islands earlier this week.
Credits:
Client: Rugby Australia
Rugby Australia – Head of brand and innovation: Matt McGrath
Rugby Australia – Head of marketing SRP, SRCs, community: Dan Wilkins
New Zealand Rugby – Senior marketing manager: Megan Cameron
New Zealand Rugby – Marketing co-ordinator: Danielle Bason
NZR – Stills and video content interviewer: Mac Leesburg
NZRPA – Communications manager: Kylie Devlin-Sousa
Rugby Australia – Content capture: Jack McGrath
Rugby Australia – Content producer: Nick Holland
Production company: Revolver
Director: Richard Bullock
Concept: Richard Bullock
Managing director/co-owner: Michael Ritchie
Executive producer/partner: Pip Smart
Producer: Nicole Crozier
Director of photography: Stefan José
Underwater operator: Murray Milne
Post production: Heckler
ECD: Jamie Watson
Executive producer: Steven Marolho
Head of production: Amy Jarman
Lead editor: Andrew Holmes
Flame online: Julian Ford
Compositors: Ran Xie, Troy Darben
Colourist: Fergus Rotherham
Sound: Heckler Sound
Sound designer: Dave Robertson
Executive producer: Dave Kelly
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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