NYC Tourism picks exclusive ANZ partner for 2024 global campaign
New York City Tourism + Conventions has selected boutique travel agency network, Travel Associates, as its exclusive 2024 global campaign partner in Australia and New Zealand after a competitive pitch process.
Travel Associates will activate the campaign through a unique content strategy, shining a light on NYC’s luxury experiences and hidden cultural gems.
The content will be curated by a professional travel editor from the agency’s network, and will include everything from the best cocktail bras, cafes, experiences and secret locations across the city.
“We are so pleased to launch our global tourism campaign in Australia – a market representing an estimated 586,000 visitors to New York City this year,” said Nancy Mammana, chief marketer of New York City Tourism + Conventions.
“NYC is home to a multitude of unique luxury experiences, which we look forward to showcasing to Australian travellers alongside Travel Associates and their expert advisors.”
The agency will also design one of its exclusive ‘Signature Itineraries’ for NYC, a one-of-a-kind luxury holiday, bespoke to travellers needs.
“This is a fabulous opportunity for our business,” Rachel Kingswell, general manager of Travel Associates AU/NZ, explained.
“Our entire advisor network is excited to be part of this New York City campaign for 2024 and share more luxury hidden gems with their clients.
“We are also very proud to be the exclusive partner, hand-chosen by New York City Tourism + Conventions for our luxury expertise and expansive client offering.”
In addition, Travel Associates will host a series of trade and client events across Australia in 2024.
“There’s no doubt that we’ve experienced a surge in interest and bookings for New York City over the past 18 months, and it’s our genuine belief that no other network has the expertise to support discerning Australian and New Zealand travellers realise their dream luxury Big Apple holiday,” Kingswell continued.
“Our advisors love the diversity on offer in New York City and our completely tailored approach to itinerary design, centred around what is trending in high-end New York City stays and experiences, is the perfect complement to this incredible city.”
The campaign will launch later this month, across OOH in major cities, digital, print and social media channels.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Nancy Mammana
New York City
New York City Tourism + Conventions
NYC
Rachel Kingswell
Travel Associates
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