2024: The year marketing tried to do even more, with even less
2024 has undoubtedly been a tough year for marketers with cost-cutting, decision paralysis, and more. Wingmaven’s co-founders Laura Wilson and Jennifer ten Seldam have closely kept watch, and here, they share the biggest observations they made this year.
2024 was a year of survival for many businesses in Australia. Companies and consumers felt the strain in ways that are hard to ignore and given the nature of our business, Wingmaven were closely monitoring the impact on marketing teams.
As businesses navigated this ‘economically tricky’ period, marketing teams were faced with an age-old challenge on steroids: How to deliver high-quality results with shrinking resources.
We’ve witnessed some diamonds made under pressure- but we’ve also seen some coal start to form. So what made the difference? We’ve captured some observations below.
