Top Stories:
- Australian Grand Prix Corporation begin search for creative agency
- Ad watchdog rules against Wicked Campers use of Obama slogan with Hitler image
- Content marketing a ‘slow burn’, as creators question if brands can be ‘authentic’
- Devondale ad showing woman struggling to climb fence ruled not sexist
- Fairfax’s smh.com.au reclaims Nielsen online news rankings top spot
- Media agencies score well on workplace conditions in bid to improve staff retention
- TV: Seven’s share slips as Big Brother builds for Nine
- Tourism Australia to launch new Asia push
- Dr Mumbo: Consumer pyschologist dopplegangers
- Credit where it’s due: Devondale – brave and bold marketing to build a brand
Latest creative:
Ergon Energy use Grim Llama to warn people to be safe around electricity
https://www.youtube.com/watch?v=auSwfcDunRQ
Game of Thrones star Natalie Dormer retells traveller’s tale in Contiki campaign:
Morning Update:
https://www.youtube.com/watch?v=vA8xPyBAs_o
Mashable: Samsung Comes Back Swinging After Apple’s Big Day
“Samsung has refrained from attacking Apple in its recent ads, but the brand has abandoned that approach with a slew of new videos that eviscerate the lineup of new products Apple unveiled on Tuesday.
In the ad above, two employees are sitting in what looks like the Apple Store, tuning into the (very dodgy) live stream for the big event.”
https://www.youtube.com/watch?v=Orb6xXPPBKo
AdWeek: Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy
“Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about having no “ragrets.”
At least, that’s the moral of a new PSA from charity Save the Children U.K.—done in a similar style (and in fact by the same agency, Don’t Panic) as the group’s brutal March PSA about kids in Syria.”
AdAge: Marketers Again Mistakenly Think 9/11 Is a Good Brand-Building Moment
“It’s become an annual ritual: trying to convince marketers that the anniversary of the Sept. 11 attacks, which killed almost 3,000 people, is not the right subject for engaging consumers.
It’s possible for advertisers to come up with respectful tweets, of course. White Castle wrapped the World Trade Center towers in American flag imagery and told followers “We remember.” And Cinnabon got involved with a somber flag image.
It’s just a question of what a burger chain or other fast-food store has to do with commemorating tragedies, whether national or personal.”
The New York Times: Pandora Signs Music Rights Deal With BMG
“The latest step in the music industry’s slow-motion revolution over licensing came on Thursday, when Pandora Media announced that it had struck a direct deal for music rights with BMG, the world’s fourth-largest music publisher.
BMG’s deal with Pandora is for the portions of its catalog that have been represented by Ascap and BMI, the two giant licensing groups that have long handled the performing rights — the royalty payments for whenever music is played on the radio, online or in concert — for millions of songs in the United States.”
Campaign: Guardian rolls out paid membership
“The Guardian has launched a membership scheme costing readers up to £60 per month but claims that it does not mark the introduction of a paywall.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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It’s so confused. Perhaps the copy was written in Korean then mis-translated by their agency? Doesn’t tell any story.
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