Sydney radio ratings: Kyle and Jackie O in at number one in FM for Kiis as 2DayFM audience halves

Gfk Sydney: Monday to Friday and breakfast

Gfk Sydney: Monday to Friday and breakfast

Kyle Sandilands and Jackie O’s new Kiis 1065 breakfast show has tied with Jonesy and Amanda’s WSFM for the number one spot among FM commercial stations in Sydney, with the Australian Radio Network’s gamble on rebranding the struggling Mix station in Sydney appearing to have paid off.

The 2DayFM breakfast show fronted by Merrick Watts, Sophie Monk, Jules Lund and Mel B, which Kyle and Jackie O left last December, has sunk to the bottom of the breakfast ratings from top spot last time out.

It dropped from a 10.4 per cent audience share in the last survey to just 3.8 per cent, putting it below sister Southern Cross Austereo station TripleM and resurgent AM frequency station 2UE.

Kyle and Jackie O raised the audience share from 3.3 per cent in the previous ratings when the station was known as Mix to 9.3 per cent, tying with ARN’s other station WSFM with Brendan ‘Jonesy’ Jones and Amanda Keller which also had a 9.3 per cent audience share at breakfast, up 3.1 points.

In overall audience share 2DayFM, owned by Southern Cross Austereo, now has the lowest audience share of all commercial FM stations with 4 per cent from Monday to Sunday.

The ratings are the first from new provider GfK.

The top rating commercial station is talkback station 2GB with 13.6 per cent audience share, with Alan Jones dropping 2 percentage points to have a still-dominant 15.2 per cent share.

In the drive time slot, the new national drive show on Nova with Kate, Tim and Marty was the top show in all stations as its share rose from 9 to 10.6 share points. And Nova’s Smoothfm was the second most popular commercial FM drive show with 7.8 share points.

ARN also saw big gains in Drive, with WSFM third in the timeslot for a commercial network as the show with Rob Duckworth’s audience grew from 5.9 to 7.5 per cent. The Kiis FM drive show with Tim ‘Rosso’ Ross also gained more than three share points, up from 5.6 to 8.7 per cent.

The Kiis Morning show with Simon Baggs, following breakfast with Kyle and Jackie O, saw an increase of nearly four share points from 4.9 to 8.8.

Sydney talk station 2UE saw gains across its schedule since the shakeup this year that saw Ian “Dicko” Dickson and Sarah Morice move from breakfast to afternoons, and Fairfax news boss Garry Linnell step in at breakfast with John Stanley.

The audience for breakfast grew from 3.4 share points to 4.1. Mornings with Angela Catterns went up from 3 to 3.8 share points, and the afternoons with Dicko and Sarah rose from 3.2 to 3.9 share points. And new drive host Justin Smith helped 2UE go up from 2.8 to 3 share points in the drive slot.

Sydney’s 2GB held the largest audience share overall of 12.6 per cent, despite a drop from 13.3 in the last survey. During the first three weeks of the ratings period Chris Smith filled in for Alan Jones.

ARN’s Kiis was the second most popular commercial station and first FM commercial station with an 8.4 per cent audience share, having increased from 5 points in the previous survey. ARN’s WSFM followed with 8.1 points up from 6.4 in the previous survey.

Megan Reynolds

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Click to enlarge for the full graph


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