F.Y.I.

2Day FM and Triple M partner with Sydney Royal Easter Show

Southern Cross Austereo’s Sydny stations 2Day FM and Triple M have partnered with the Sydney Royal Easter Show.

The announcement:

2Day FM and Triple M secure exclusive FM partnership with the Sydney Royal Easter Show

104.1 2Day FM and 104.9 Triple M are proud to continue their longstanding partnership with the Sydney Royal Easter Show for the fourth consecutive year as it presents the iconic event in 2014.

The exclusive agreement sees both stations deliver exciting plans to engage Australia’s biggest city with one of its favourite entertainment events this Easter.

2DayFM and Triple M – the only metro FM stations to obtain promotional tickets to the Show – will be giving away tickets to the event, which takes place 10-23 April in Sydney.

Live outdoor broadcasts with popular talent from both stations are set to be part of the event, including 2Day FM’s new breakfast show hosts Jules Lund, Merrick Watts and Sophie Monk, who will meet n’ greet fans on-site daily.

The highly popular Triple M show bag, which has proven to be a sell-out item among Show-goers every year, will be on sale again.

2Day FM and Triple M share a commitment with the Show to make this year’s event the biggest on record.

Southern Cross Austereo Sydney General Manager, Jeremy Simpson said, “We are proud to once again partner with the Sydney Royal Easter Show. It’s a fantastic opportunity to unite both the 2DayFM and Triple M brands on an event that is undoubtedly one of the biggest on the Sydney calendar.”

Sydney Royal Easter Show General Manager Business and Commercial Development, Cherie Nicholl said, “Southern Cross Austereo has been a valuable partner of the Show for many years. We are delighted to be working with them again bringing all the news and entertainment from the Show – Australia’s biggest celebration of the country coming to the city.”

The 2014 Sydney Royal Easter Show will have a massive presence across 2DayFM breakfast’s Jules, Merrick & Sophie with Mel B and the Triple M Grill Team, plus workdays and weekends on both station.

Source: Southern Cross Austereo press release.

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