Dr Mumbo

2Day FM’s amazing time-bending Taylor Swift review

Dr Mumbo would imagine that Taylor Swift makes for good social media fodder.

So he wasn’t surprised to see 2DayFM trying to grab a slice of the action around Taylor Swift’s Sydney concert.

“How amazing was @Taylorswift13?” the station burbled on Twitter at 10.15pm on Friday night, promoting the station as the place to listen to on the drive home from the stadium.

“How amazing was @TaylorSwift13?” it enthused again at 10.40pm.

And again at 11pm on the dot: “How amazing was #TaylorSwift13?”

Sadly these proved to be somewhat hypothetical questions at this point, with a big storm delaying Swift’s arrival onto stage until only a few minutes before the first tweet enthusing about what a great job she’d done.

And Swift remained on stage until 11.22pm, more than an hour after 2DayFM’s presumably pre-scheduled, pre-written tweetstream began and 20 minutes after it fizzled out.

How amazing was 2DayFM’s community manager? Not very.


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