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2DayFM quietly removes Mel B from websites as star’s stint on breakfast ends

Former Spice Girl Melanie Brown has been quietly removed from all the marketing materials for 2DayFM today as her stint as a host has come to an end.

It leaves a trio of Sophie Monk, Merrick Watts and Jules Lund to front the Sydney breakfast show, which has tumbled to the bottom of the commercial radio ratings since the departure of Kyle Sandilands and Jackie ‘O’ Henderson last December, with an audience share of 3.6 per cent at the last survey.

Brown was a surprise addition to the lineup when she was announced as a “guest host” for the show, and has been doing regular segments with the studio hosts from various overseas locations since it kicked off in January.

At the time of the launch of the show 2DayFM made a series of promotional videos, including one unveiling Brown as the guest host. However that has now been pulled down from YouTube, and all promotional pictures featuring her have been taken off the site’s Facebook page and website.

Parent company Southern Cross Austereo’s Sydney general manager Jeremy Simpson said in a statement to Mumbrella: “We can confirm Mel B will not be continuing with the breakfast show for the remainder of the year. Her contract was for an initial six month period. Mel remains a good friend of the show and we look forward to having her back as a guest in the near future”.

 

In response to questions as to why Mel B had been removed from the promotional material on the 2DayFM Breakfast Facebook page an admin wrote: “hey guys! she hasn’t been on the show for a couple of months with her many commitments overseas… she’s still a friend of the show and will be chatting to her every now and then! xx”

Last year Brown was at the centre of a court battle after Nine poached her from Seven’s The X Factor to be a judge on Australia’s Got Talent, with a judge ruling she was still under contract to Seven, and banning her from working for Nine.

AGT has since been cancelled, but Brown was a mentor on The Voice Kids for Nine which debuted this year.

At the time of the launch of the show 2DayFM made a series of promotional videos, including one unveiling Brown as the guest host. However that has now been pulled down from YouTube, and all promotional pictures featuring her have been taken off the site’s Facebook page and website.

Brown still featured in the show’s advertising in its last campaign in May:

Alex Hayes

 

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