303 Sydney wins Think Brick Australia
Think Brick Australia, which represents Australian brick and paver manufacturers, has hired 303 Sydney as its creative agency.
The announcement:
Think Brick Australia, the body that represents Australia’s clay brick and paver manufacturers, has appointed 303 to promote the advantages of building with brick over other materials to the consumer.
“Think Brick aim’s to inspire contemporary brick architecture and building design in all areas of the built environment. Think Brick wants to ensure that clay brick is the pre-eminent building material by leading architects, developers, builders and property owners,” continued Elizabeth McIntyre, “The campaign 303 presented will deliver these objectives for us.”
“We are delighted to have been appointed to the Think Brick business. It represents a great opportunity for us to create a significant campaign for the brick industry on and off line,” said Nick Cleaver CEO of 303 Agency.
The advertising campaign will commence in July 2011 and will focus on print and outdoor media with a strong online component.
In Australia, the brick industry is worth $2.8 billion to the economy and creates employment for 30,000 people nationwide in the manufacturing and installation of its product.
