303Lowe reveals Fujitsu summer campaign
Mark Taylor has shown off his cricket skills in a new campaign for Fujitsu, created by 303Lowe.
The cricket star, who has been the face of Fujitsu for over 10 years, demonstrates the features of the Fujitsu air conditioner whilst performing tricks with a bat and ball.
303Lowe’s executive creative director Richard Morgan said: “Mark is a very competitive guy. When we showed him the ‘total temperature control’ concept, he took it upon himself to master the tricks. With a bit of practice, he nailed it.”
Credits:
- Client: Fujitsu; Philip Perham, Marc Cheah
- Agency: 303Lowe
- ECD: Richard Morgan
- Art director: Mark Cole
- Copy Writer: Sean Larkin/Mike Guegan
- Head of Business Management: Matthew Clarke
- Business Director: Brodie Neader
- Head of Strategy: Jon McKie
- Head of TV: Sean Ashcroft
- Media planning & buying: 303Lowe
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Great TVC – much improved from their previous efforts
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How is this a great TVC dear 303 staff member?
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