303 MullenLowe’s 10 year relationship with Cash Converters comes to end
303MullenLowe Perth says it has resigned the Cash Converters creative account after a 10 year stint with the brand.
The agency decided not to participate in a pitch called by Cash Converters.
Four months ago Cash Converters appointed Dentsu Aegis Network Perth to its $8m media account.
Al Taylor, managing director at 303 MullenLowe Perth said in a statement: “It’s a tough decision to make but having worked with Cash Converters to great effect for over a decade we have elected not to participate in the review process being called by the new management team.”
“Our partnership with Cashies has delivered some amazing results: we have been involved in every facet of their business and been a part of their very successful business transformation over the last 10 years. We’ve re-positioned the brand, re-launched the business and overseen the rollout of a new brand identity nationally and internationally.”
303 MullenLowe had worked with Cash Converters since 2007 on work including ‘Convert your thinking’ platform, and the 2015 campaign, ‘What are you waiting for?’, which positioned the brand as the one to buy, sell and borrow cash.
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“The ‘Convert your thinking’ platform gave a new legitimacy to the business in Australia, New Zealand, UK and other markets and provided a powerful innovation platform that has contributed significantly to the business’s success,” Taylor added.
“We step away very proud of what we have achieved and wish Cash Converters every success in the future. We are, of course, committed to supporting them as they transition to their new partner.”
The agency’s current clients include Southern Cross Care, Kailis Bros, Allergy Aware and TK Maxx.
Mumbrella has approached Cash Converters for comment.
