Cash Converters takes aim at online competitors in new campaigns from 303Lowe Perth

Cash Converters has taken aim at internet classified sites in the first part of a three-phase campaign with full service agency 303Lowe as it looks to promote itself as the company to buy, sell and borrow cash.

The 30-second commercial shows a woman waiting for a private buyer for her treadmill who doesn’t show, before taking the item to a Cash Converters store.

Each phase of the campaign will feature TV, radio, digital, press, out of home, social and in-store advertising with first TV ad, focusing on selling goods, now on air. The campaign features the strapline ‘What are you waiting for?’.

“Cash Converters has built a strong position as the easiest and most trusted place to buy, sell and borrow in Australia and this latest activity aims to build on that,” national marketing manager Nerida Collins said.

“Working with 303Lowe Perth we’ve created a strong brand platform that showcases the unique nature of Cash Converters’ diverse consumer offering, by demonstrating how we make things happen quickly and easily which helps people get on with life.”

The campaign is the latest work from 303Lowe which has worked with the brand since 2005.

The agency’s business director Mike Naylor said: “We’re really excited to continue the journey we started with ‘Convert Your Thinking’ nearly 10 years ago . The  new campaign platform helps tell the Cashies story that’s relevant now, while still underpinning all that was good about the original repositioning of the brand. The work itself feels fresh and relatable.

“We hope to see its positive impact take hold in the coming weeks.”


taken aim aClient: Cash Converters

National Marketing Manager: Nerida Collins,

Agency: 303Lowe

Group Managing Director: Al Taylor

Managing Director, Strategy & Innovation: Derry Simpson

Creative Director: Richard Berney

Copy Writer: Joe Hawkins

Art Director: Ross Dungey

Agency Producer: Kelly Dobbin

Business Director: Mike Naylor

Business Manager: Fran Cluskey

Business Coordinator: Jess Bunney


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