F.Y.I.

31ST:SECOND helps Arnotts celebrate 150 years

31ST: SECOND are helping Arnott’s celebrate their 150th anniversay celebrations with the launch of Twisted Faves.

The announcement:

Arnott’s, Australia’s most-loved biscuit company are working with award-winning agency 31ST:SECOND as part of their 150th anniversary celebrations and the launch of Twisted Faves, a new range of Arnott’s cream biscuits – in fact, the first in 10 years!

Putting a modern twist on the classic cream biscuits, 31ST:SECOND were engaged to develop a full point of sale suite to communicate the new Twisted Faves range.

With five year’s experience on the Arnott’s shopper marketing account, 31ST:SECOND are thrilled to be involved in the unveiling of Arnott’s latest products coinciding with the milestone birthday.

31ST:SECOND’s Creative Director Rachael Egan said: “We’re really proud to be a part of Arnott’s 150 year anniversary! This shopper marketing campaign allowed 31ST:SECOND to showcase how brand participation works and how it influences shoppers on their purchase journey.”

31ST:SECOND pulled key elements from the pack design including the twisted swirl background to create stand out in-store. The brand participation agency also developed an illustrative version of the iconic biscuit truck which has been developed into an impactful off location and front gondola end display.

Rachael Egan continues: “Our aim was to encourage consumers to participate with Arnott’s by developing creative in-store displays that would inspire shoppers to purchase the new product and simply take it home to share (or not to share!)”

Arnott’s Twisted Faves are now available in-store. Look out for 31ST:SECOND’s shopper marketing campaign throughout Australia in Woolworths, Coles and Independent stores.

Source: Straight Up PR media release

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