Harper’s Bazaar and Gourmet Traveller launch Chinese New Year editions

Bauer Media will officially launch its annual Harper’s Bazaar and the inaugural Australian Gourmet Traveller Chinese New Year editions tonight.

The publications are tailored to incoming tourists arriving in Australia across the Chinese New Year period.

Kellie Hush, editor of Harper’s Bazaar said in a statement: “I’m thrilled to be publishing our fourth issue of Harper’s Bazaar in Chinese. Showcasing the best in local luxury fashion and premium Australian retail, the annual issue has become the must-have guide for affluent Chinese tourists arriving in Australia over the Chinese New Year period. It’s also a great example of our ability to deliver a niche and targeted marketing solution for our advertising partners.”

Anthea Loucas, editor of Australian Gourmet Traveller, said in a statement: “The launch of Gourmet Traveller follows the success of the Harper’s Bazaar Chinese edition and adds an element of see, do, and taste to the consumer journey. The inaugural edition also marks the beginning of a big year for Gourmet Traveller as we celebrate 50 years of publishing in Australia.”

GTChinese_COVERThe editions have been launched in partnership with City of Sydney and Westpac.

On the partnership, Martine Jager, chief marketing officer, Westpac Banking Corporation said in a statement: “Westpac is excited to partner with Harper’s Bazaar for its fourth annual Chinese issue. Westpac was the first Australian bank to open an office in China in 1982 and this particular issue follows the story of our commitment to Chinese customers and the support we provide to help them build a successful life in Australia. With Westpac approaching our 200th year in 2017, we are proud of our long standing relationship with our Chinese customers.”

Harper’s Bazaar and Australian Gourmet Traveller Chinese New Year editions are available across Sydney in selected Westpac branches, City of Sydney information centres, selected premium hotels including The Star and Primus Hotel, Westfield Sydney and through selected Abercrombie & Kent travel agents.

Consumers can also download the free publications on iPad via iTunes.


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