360 PR offers ‘free PR’ to brands struggling in the wake of COVID-19

Public relations agency 360 PR has launched ‘Free PR Day’, providing its support to brands and influencers which have seen their business needs dramatically change during the COVID-19 pandemic.

The service will provide a one-off, 30-minute strategy session with the agency’s team to the first 20 businesses to register. It is open to businesses of all sizes.

360 PR’s Free PR Day will be open to the first 20 applicants

360 PR’s staff will advise the participating businesses on leveraging PR opportunities in the crisis, adapting pre-existing communications strategies, and planing for future beyond the pandemic. The consults will review the key challenges faced by a business, how the business can be made relevant in the current circumstances, and the key messages it should be sending to consumers and stakeholders. They will also provide content ideas and advice on the channels that should be targeted, and actionable steps the business should take.

According to 360 PR founder and director, Lisa Solomons, the key for businesses is pivoting their strategy.

“Over the past month we have seen the world of PR and influencer engagement change once again. Brands, particularly with online stores and services, have the ability to stay relevant and deliver results. It all comes down to how you pivot your strategy and adapt to the changing at-home needs of media and influencers,” Solomons said.

Ultimately, Solomons said, the agency just wants to help give back.

“We want to do our bit to help give back, so what better way than do what we do best and offer our services, tips and advice to as many Australian businesses as we can? If it helps to keep a business afloat and people employed, it’s time well spent for us,” she said.

Free PR Day will take place on 7 May by appointment on Zoom. Applications can by made on the agency’s website.


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