TAB offers $1m prize as part of Willy Wonka themed Golden Ticket promotion
TAB is offering punters the chance to win $1m as part of their Willy Wonka themed Golden Ticket campaign.
The campaign will see one betting ticket selected at random per day across NSW, ACT and Victorian TAB venues and TAB agencies, with the lucky owner of the ‘golden ticket’ claiming $1,000 on the spot.
The 29 daily golden ticket winners will then have the chance to win $1m, with the lucky punter revealed during State of Origin 1 on June 1.
TAB head of marketing communications Victoria McCrea said in a statement: “The team at TAB can’t wait to see the excitement on the faces of our customers as they find the lucky Golden Tickets every day at our TAB venues and TAB agencies. With the chance to win $ 1 million and with $1,000 up for grabs every day, the chances of experiencing that winning feeling has never been greater.”
The golden ticket campaign comes as Tabcorp reviews its media agency relationships.
The promotion is running from today until May 27.
Is this from Whybin?
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Nothing like the use of a children’s book character to sell some more punting.
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And for 30 customers that might have ‘excitement on their faces’ when they win a ticket, how many don’t? How many families are affected by gambling issues that the TAB team isn’t ‘seeing the faces of’ – many of which don’t typically have ‘excitement’ plastered all over them?
Full visibility on the ‘chances of winning’ please and a bit of responsibility when speaking to the media here wouldn’t go astray, rather than a generic ‘the chances of winning have never been greater’?
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100% NOT from Whybins. TAB internal ‘creative’
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Yet another advertiser using intellectual property without permission. Disgraceful.
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you neglect to tell us how you enter the competion der,der, der
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