Mumbrellacast: The $300m Australian content law; Woolies pre-loved Xmas campaign; and SCA and Seven green light upsets investor
In this week’s Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly, Eleanor Dickinson and Abe Udy dig into the new legislation that will require streaming services, such as Netflix, Disney+ and Amazon Prime, dedicate 10% of their total local expenditure to Australian content.
You can get up to speed with the proposed law here.
Isn’t it great: Australian screen production just won a $300m+ lottery
Meanwhile, ’tis the season for Christmas campaigns and Woolworths launched its 2025 platform using last year’s creative. Eleanor asks whether the move is really all about saving money, and notes that arch rival Coles Christmas campaign dropped today.
The hosts also observe that Coke’s current Christmas TVC, generated entirely by AI, is severely zoologically challenged …
Finally, Southern Cross Austereo and Seven West Media’s proposed merger was given a thumbs up by advisors yesterday. So, why is investor Sandon Capital mad? Tim and Hal analyse the situation.
Get the latest episode every Wednesday.
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