38,000 tune in for 30 Seconds
The debut of 30 Seconds – the comedy show about the ad industry – was subscription TV’s 10th most watched non-sport programme of last week, numbers released today suggest.
30 Seconds – set in the fictional ad agency of BND Worldwide – pulled in an average of 38,000 metro viewers, making it the Comedy Channel’s most watched programme of the week.
The show was created by Justin Drape and Scott Nowell of Three Drunk Monkeys and Prodigy’s Tim Bullock.
Top 20 pay TV shows (data prepared by Seven):
- LIVE: NRL BRONCOS V RAIDERS FOX SPORTS 2 117,000
- LIVE: RUGBY LEAGUE: DALLY M AWARDS FOX SPORTS 2 107,000
- LIVE: NRL ROOSTERS V COWBOYS FOX SPORTS 2 93,000
- PROJECT RUNWAY AUSTRALIA ARENA 85,000
- AFL: PLAYERS ASSOCIATION AWARDS FOX SPORTS 1 69,000
- LIVE: AFL TEAMS FOX SPORTS 1 64,000
- LIVE: RUGBY UNION: TRI NATIONS FOX SPORTS 3 64,000
- JUDGE JOHN DEED UKTV 59,000
- RUNNING SCARED FOX Classics 57,000
- LIVE: CRICKET: ODI ENG V AUS 2ND ODI FOX SPORTS 1 53,000
- LIVE: CRICKET: ODI ENG V AUS 4TH ODI FOX SPORTS 2 48,000
- FAMILY GUY FOX8 43,000
- NCIS TV1 43,000
- LESS THAN PERFECT FOX8 42,000
- LIVE: NRL SUNDAY POST GAME SHOW FOX SPORTS 2 41,000
- THE SIMPSONS FOX8 41,000
- AFL: BEFORE THE BOUNCE FOX SPORTS 1 40,000
- FUTURAMA FOX8 40,000
- HELLBOY II: THE GOLDEN ARMY SHOWTIME 39,000
- :30 SECONDS COMEDY CHANNEL 38,000
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I finally caught it last night. Like many things in our realm…great idea, poorly executed.
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I watched it on Foxtel “On Demand” yesterday….i was disappointed…i agree with comment above, good ideas but very cheesy and cliche rich in execution.
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I disagree. It’s well written, well acted and well executed. Looking forward the the rest of the episodes.
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A sad sad view not so much of the industry but poorly conceived, badly written and wrongly cast. If I was Andrew Denton and Zapruder, I would be embarrassed. He’s seriously missed it on this one. If he was on commercial TV this wouldn’t last the distance.
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Rachael & Stephen,
Although it sounds like I probably enjoyed the first episode more than you, I would also add that it also got better for me as the series progressed and the characters established themselves (I had a preview disc). So do give it a chance.
Cheers,
Tim – Mumbrella
Given all the smash-hit TV series that all the nay-sayers have produced, each being the pinnacle of being well conceived, briliantly written and superbly cast, if I was Andrew Denton I’d be quaking in my boots (not)!
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Gee John which episode did you watch? I know for a fact Denton is all over his productions, unfortunately that doesn’t always equate with meaning it’s any good.
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I’ll watch it again (once more anyway). I understand it’s fiction and the characters are aggregates of people we’ve all worked with and can recognise etc. But…I didn’t think it was at all funny, and as its on the Comedy Channel that is surely a prerequisite?
Given the quality of all the talent involved all around, I’ll have higher hopes for Ep 2.
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I wasn’t commenting on the show – I was commenting on the commenters. Long live criticism by those who’ve never given it a crack themselves. Pitch something better to The Comedy Channel and try and get it up.
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Mumbles or his readers, any ideas where I can find a torrent for it?
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i’ve got one zac – call 1300 785 622 and they’ll sort you out
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Correct me if I am wrong but 30 second is supposed to entertainment? Its not showing the doco channels for a reason guys. Yes everyone has their right to share their opinions or not to enjoy it but lets not criticize it for something its not. It’s entreatment based on reality. Not reality TV.
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I took cheapskate’s advice and got hold of a copy…
I thought it was great – I laughed out loud quite a few times.
Having been lucky enough to work in numerous supporting roles that have allowed me to observe the advertising and marketing industries (thankfully…) at arms length, I thought this was the best comedy debut I’ve seen in a long time.
Each character rang true – scary as it seems I could put a real name to just about all of them…
A successful Episode One of any comedy is always a difficult trick to pull off but I think Zapruder handled it very well – not bad for their first foray into dramatised television. Lets hope it can make the move to free-to-air so it can reach an audience.
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