4 Pines creates beer war with new campaign

Heckler and Dentsu Australia have unveiled a new campaign for the Sydney based 4 Pines Brewing Co that tells the journey of how the brewery managed to create its own Kölsch beer in Australia.

‘The Battle of Kolsch’ campaign, styled as a wartime era newsreel, features a ‘World War Beer’ occurring in 1948 Germany as the country passes a convention to illegalise brewers using the Kölsch name outside of the city of Cologne.

The video, directed by Mark Simpson of animation agency Sixty40, shows how 4 Pines managed to evade the restriction by removing the umlaut – the two dots above the letter ‘o’.

Creative director of Dentsu Australia, Pete Ogden, said: “It’s been refreshing to be allowed to have lots of fun at someone else’s expense – namely the brewers of Cologne”

The campaign will run across online, print and radio, with sponsorship screenings at the Australian Museum.


Client: 4 Pines Brewing Co.

Agency: Dentsu Australia

Agency Creative Director: Peter Ogden

Heckler Executive Producer: Will Alexander

Sixty40 Creative Director/Animation Director: Mark Simpson

Heckler Senior Producer: Jayne da Costa

Design/FX: Holger Gutknecht

2D Animation: Rajit Sharma

Editor: Mark Simpson

Production Coordinator: Tyrone Estephan

Music: Nylon


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