News

4 Pines creates beer war with new campaign

Heckler and Dentsu Australia have unveiled a new campaign for the Sydney based 4 Pines Brewing Co that tells the journey of how the brewery managed to create its own Kölsch beer in Australia.

‘The Battle of Kolsch’ campaign, styled as a wartime era newsreel, features a ‘World War Beer’ occurring in 1948 Germany as the country passes a convention to illegalise brewers using the Kölsch name outside of the city of Cologne.

The video, directed by Mark Simpson of animation agency Sixty40, shows how 4 Pines managed to evade the restriction by removing the umlaut – the two dots above the letter ‘o’.

Creative director of Dentsu Australia, Pete Ogden, said: “It’s been refreshing to be allowed to have lots of fun at someone else’s expense – namely the brewers of Cologne”

The campaign will run across online, print and radio, with sponsorship screenings at the Australian Museum.

CREDITS:

Client: 4 Pines Brewing Co.

Agency: Dentsu Australia

Agency Creative Director: Peter Ogden

Heckler Executive Producer: Will Alexander

Sixty40 Creative Director/Animation Director: Mark Simpson

Heckler Senior Producer: Jayne da Costa

Design/FX: Holger Gutknecht

2D Animation: Rajit Sharma

Editor: Mark Simpson

Production Coordinator: Tyrone Estephan

Music: Nylon

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.