4 Pines Brewing Company hands creative account to Monster Children Creative
4 Pines Brewing Company has awarded its creative account to Sydney agency Monster Children Creative following a three-way competitive pitch.
Monster Children will launch a new brand platform for 4 Pines, giving the beer brand a refreshed positioning to target a national audience.
Monster Children will launch 4 Pines’ new brand platform
The 4 Pines account win is the latest in a series of new clients for Monster Children including New Zealand coffee roasters Hummingbird and soy milk brand Bonsoy.
4 Pines chief marketing officer, Todd Atkinson, said: “Monster Children have a great track record in delivering fresh and authentic campaigns. The concepts they have developed so far really nailed the tone and character of 4 Pines and we are looking forward to having this in the market across Australia leading into Summer.”
Chris Searl, creative director at Monster Children Creative, added: “4 Pines has established a really strong brand in a short period of time. We’re looking forward to bringing the new platform to life and getting paid in beer each week.”
Last week the 4 Pines Brewery was awarded Champion Brewery at the 2020 Australian International Beer Awards.
Monster Children Creative is member of the Monster Children Group, which also houses the eponymous youth publisher.
Can’t wait to see some self-serving obscure brand films of surfers drinking 4-pines in some kind of hipster antarctic conditions that 5 people watch.
Well done Monster Children!
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