4 Pines Brewing Company hands creative account to Monster Children Creative

4 Pines Brewing Company has awarded its creative account to Sydney agency Monster Children Creative following a three-way competitive pitch.

Monster Children will launch a new brand platform for 4 Pines, giving the beer brand a refreshed positioning to target a national audience.

Monster Children will launch 4 Pines’ new brand platform

The 4 Pines account win is the latest in a series of new clients for Monster Children including New Zealand coffee roasters Hummingbird and soy milk brand Bonsoy.

4 Pines chief marketing officer, Todd Atkinson, said: “Monster Children have a great track record in delivering fresh and authentic campaigns. The concepts they have developed so far really nailed the tone and character of 4 Pines and we are looking forward to having this in the market across Australia leading into Summer.”

Chris Searl, creative director at Monster Children Creative, added: “4 Pines has established a really strong brand in a short period of time. We’re looking forward to bringing the new platform to life and getting paid in beer each week.”

Last week the 4 Pines Brewery was awarded Champion Brewery at the 2020 Australian International Beer Awards.

Monster Children Creative is member of the Monster Children Group, which also houses the eponymous youth publisher.


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