40 agencies set to join PR Council after launch meeting

More than 40 agencies turned out for the first meeting of new industry body The PR Council last night.

The PR Council is being created by The Communications Council to represent the interests of consumer PR agencies after complaints that the long-established Pubic Relations Institute of Australia was failing to do so.

Around 70 people turned out for the meeting, PR Council chairman Stuart Gregor told Mumbrella. Gregor, who is also boss of Liquid ideas, said: “It was a terrific turnout, with every person showing an expression of interest to join. There was a fantastic atmosphere with everyone wanting to do some great things. I think there will be some tremendous opportunities to come out of it.”

Gregor said that the PR Council is not seeking to repalce PRIA, with many of those present willing to be members of both organisations.

“This is about working with brands – it’s a brand communication representative body.” Gregor added.

When the Public Relations Council was first announced, PRIA CEO Jon Bisset told Mumbrella: “I don’t see this as a negative development. The PRIA works across every sort of PR – not just consumer PR. The future of our industry is about getting all organisations working together.”

The committee will meet 10 times a year as a group with the first meeting set for October 8, with the expectation of having a group of fully paid members by then, including companies such as Edelman, One Green Bean, Mango, Liquid Ideas and Hausmann.

Discussions on the table at last night’s meeting included a setting of standards and code of practice, and graduate programs.

The current PR Council committee is:

  • Michelle Hutton – Edelman
  • Kat Thomas – One Green Bean
  • Gabriel McDowell – Res Publica
  • Tiffany Farrington – Social Diary (representing smaller agencies)
  • Jess Nunns – Undertow Media, Melbourne
  • Simone Drewry – Mango as deputy chair, who has since announced she would be returning to the UK to live.


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