Salvetti, left, takes the helm from Drewry
Simone Drewry, one of Australia’s most high profile PR executives, is to leave Mango Sydney for a job in the UK.
Drewry was one of those leading the push for consumer PR agencies to have their own industry voice after dissatisfaction with the Public Relations Institute of Australia.
The PR Council, an offshoot of The Communications Council, launched a week ago with Drewy as deputy chair. Mumbrella understands that the MD role in the UK, with an unnamed PR agency, only emerged recently. Similarly to her role at Mango, part of her brief will be to work with a sister creative agency.
Replacing Drewry in the Mango MD role is Clair Salvetti who returned to the agency from Zing as managing partner late last year.
Drewry ran the agency – which is a sister company to creative agency DDB – for four-and-a-half years.
She said: “I have enjoyed 10 amazing years in Sydney and within the Australian public relations fraternity.
“I have had many professional and personal highlights whilst at Mango and working with clients such as Telstra, Volkswagen and McDonald’s have allowed us to produce world class work.”
She said of Salvetti: “Claire has over 12 years industry experience and is one of the most professional and intelligent practitioners I have worked with.”
Salvetti said: “I am delighted to be leading Mango Sydney in a time of such growth.”
DDB Group Sydney ‘s MD Chris Brown said, “Simone has built Mango into the diverse and strong consultancy it is today. She has been at the forefront of thought leadership both within the group and broader industry and a great predictor of communications trends. She grew Mango from a traditional public relations offering to a multi-faceted communications consultancy that produces best in class work in publicity, experiential, sponsorship and community management. We wish her well with this next life stage on her return to the UK.”
Among the challenges faced by Drewry in recent months was dealing with the fallout from a staffer’s assessment on Mumbrella of what the journalistic redundancies at News Limited and Fairfax meant for the PR world.
A key trigger for the creation of The PR Council, which is chaired by Stuart Gregor, was a video interview with Mumbrella during which Salvetti and Drewry highlighted their issues with PRIA.