King Content and Esuperfund win Media Brand Campaign of the Year at REA Excellence Awards

King Content and Esuperfund won Media Brand Campaign of the Year at the inaugural annual REA Excellence Awards in Melbourne on Friday 28 October.

The announcement:

PRESS RELEASE

FOR IMMEDIATE RELEASE: 31 October 2016

King Content and ESUPERFUND awarded Media Brand Campaign of the Year

King Content and ESUPERFUND picked up the Media Brand Campaign of the Year gong at the inaugural Annual REA Excellence Awards in Melbourne on Friday 28 October.

Hosted by REA Group, parent company of realestate.com.au, the AREAs award the property and media industry’s best innovators, marketers and community champions across Australia. Seventeen awards were given across three broad categories: Innovation; Service and Marketing Excellence; and Contribution to Community.

King Content and ESUPERFUND won the award for Super Futures, a sponsored content destination that sits on the REA website. With a combination of engaging videos including customer stories, visual infographics of key data and blog content, the campaign exceeded all engagement benchmarks for sponsored content and reached over 78,000 unique users within three months.

Reviewed by an expert panel, Brand Campaign of the Year is a group award and recognises companies that have achieved outstanding results through initiatives that demonstrate excellence in brand management and delivering a powerful brand message.

“We are pretty over the moon to get this inaugural award, as it recognises a huge team effort,” says Jeff Trounce, GM, King Content Melbourne. “Big thanks to our client, ESUPERFUND, for taking up our strategy and working with us to run with great content. Best of all is knowing we exceeded all the targets set by our client.