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$41 million TPG media account goes to Starcom

August 8, 2023 10:58

Publicis Groupe’s Starcom has been appointed to the $41 million TPG media account, taking over from GroupM’s Wavemaker.

Mumbrella revealed in April that the consolidated account for TPG, Vodafone, iiNet was going to pitch.

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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics
iinet Starcom TPG Vodafone Wavemaker
5 COMMENTS
Mike 8 Aug 23

Not sure who to feel the most sorry for….

8 Likes
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    HenryT 8 Aug 23

    Vodafone and Publicis truly a match made for each other

    2 Likes
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Brand Platform 8 Aug 23

Can Starcom help them ditch that annoying little irish guy?

4 Likes
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Ben S 9 Aug 23

Good on them. A win is never easy and once you get a decent sized one the rest become just that bit easier. Well done Starcom.

3 Likes
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goodone 8 Aug 23

Huge win

3 Likes
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