James Griffiths joins BRING as creative director
Universal Music Australia’s branded entertainment agency BRING has hired James Griffiths as its creative director.
The announcement:
BRING, Universal Music Australia’s branded entertainment agency appoints James Griffiths to the role of Creative Director.
Griff, as he is commonly known, joins most recently from Ideaworks, Sydney where he held the position as Creative Director. As a member of the leadership team, Griff directed the agency’s creative output across all clients, creating awarded work for Myer as part of their retail transformation. Previously at iris he also created award winning work for Adidas as part of their All Blacks Sponsorship and creatively led the strategic repositioning for Chang Beer globally from Australia.
Says Griff: “I couldn’t be more thrilled to be welcomed into BRING. It’s an exciting time for the agency, we have a savvy team who are all energised to create world-class campaigns for brands across the region. We’re lucky to have access to some of the greatest artists in the world and if we can bring their creativity together with true innovation, we can really differentiate ourselves in the market by offering brands new ways in which to emotionally connect with their fans.”
Managing Director, Roddy Campbell added: “We took our time to find the right person and can already see that Griff is going to make a huge impact. It’s an exciting lane within the marketing sector to be working within as more brands look to tap into the unrivalled passion for music and try new things, creating ownable events and content platforms as opposed to the traditional sponsorship approach. I feel our team is perfectly placed with experience and capabilities to deliver a top class, end to end creative solution.”
Campbell, himself was recently promoted within the Universal Music Group, becoming Managing Director, New Business for Universal Music Australia and New Zealand, combining BRING responsibilities with associated areas including live events, owned media strategy and licensing. It is likely his unit will work closely with the data and technology division, headed by the recently appointed Stephen Hunt. BRING also added an Account Director last month with Ellie Portch joining from Bauer Media.
Recent work from BRING includes the production of the Lorde Live show on Cockatoo Island for Optus (part of an ongoing events platform created for the brand) and a series of interactive music events for Lion Brand, ROAM which included Dew Process/UMA artist Tkay Maidza. BRING also collected a Bronze Entertainment Lion at Cannes 2017 for its collaboration with HOST on the Air New Zealand “Summer Wonderland” campaign featuring Ronan Keating.
