Fifty Shades of Grey dominates weekend box office taking in over $10m
Fifty Shades of Grey dominated the Valentine’s Day weekend, pulling in a staggering $10.437m across 523 screens, the biggest opening of the year so far, while the anticipated box office debut of The Interview failed to draw a big crowd.
The film, based on the book by EL James, has not been without controversy, with a number of anti-domestic violence groups and celebrities condemning the storyline for glamourising an abusive relationship.
It thrashed its nearest rival Kingsman: The Secret Service, making more money in one weekend than it has made since its premiere last weekend. Kingsman made $2.967m across 359 screens, taking its total Australian box office total to $8.626m.
