Can CBA snatch defeat from its Twitter victory?

Remember the punter who Tweeted that CBA was messing up her mortgage only to have Twitter come riding to the rescue like a digital knight on an online white horse?  

The customer in question was Alison Godfrey, a news.com.au journo. It looks like there could yet be another chapter. She’s just tweeted: “There might be another stuff up on my mortgage two days from settlement”

Followed by: “”Ugh think everyone involved in my mortgage application needs a kick up the bum”

Dr Mumbo suspects that the superhuman combination of Twitter and a CBA fear of bad PR may resolve the situation momentarily.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.