HOW TO: Direct Mail

In this sponsored post, Rebecca Pountney from Australia Post explains how to get started with direct mail. This is the first video in this series of “how to” videos.

In this video we explore:

  • How to get started with direct mail;
  • Defining your campaign objectives;
  • Pinpointing and reaching the target audience.

There are five videos in the mUmBRELLA and Australia Post “how to” series which will be available in the coming weeks.

Watch video two: Managing direct mail databases.

For more information visit the Open Up To Mail website: www.openuptomail.com.au

This video was scripted, commissioned and paid for by Australia Post.


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