Simon Joyce, CEO of MCM Entertainment Group; George Ash, President Australasia at Universal Music Group; Grant Tothill, director of entertainment content solutions at Austereo; and Brett Dawson, agency director at Ikon Communications discuss:
- How the deal was done to create Lady Gaga’s performance at Sydney Town Hall last night
- The roles of the brands involved including Vodafone All-Time, Today network, Go and Channel V
- Distribution of the content