Features

Lady Gaga at Sydney Monster Hall: How the deal was done

Simon Joyce, CEO of MCM Entertainment Group; George Ash, President Australasia at Universal Music Group; Grant Tothill, director of entertainment content solutions at Austereo; and Brett Dawson, agency director at Ikon Communications discuss:

  • How the deal was done to create Lady Gaga’s performance at Sydney Town Hall last night
  • The roles of the brands involved including Vodafone All-Time, Today network, Go and Channel V
  • Distribution of the content
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