Features

Lady Gaga at Sydney Monster Hall: How the deal was done

July 14, 2011 1:14

http://youtu.be/as61K89Nr4A

Simon Joyce, CEO of MCM Entertainment Group; George Ash, President Australasia at Universal Music Group; Grant Tothill, director of entertainment content solutions at Austereo; and Brett Dawson, agency director at Ikon Communications discuss:

How the deal was done to create Lady Gaga’s performance at Sydney Town Hall last night
The roles of the brands involved including Vodafone All-Time, Today network, Go and Channel V
Distribution of the content

Lady Gaga at Sydney Monster Hall: How the deal was done

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