Lady Gaga at Sydney Monster Hall: How the deal was done

Simon Joyce, CEO of MCM Entertainment Group; George Ash, President Australasia at Universal Music Group; Grant Tothill, director of entertainment content solutions at Austereo; and Brett Dawson, agency director at Ikon Communications discuss:

  • How the deal was done to create Lady Gaga’s performance at Sydney Town Hall last night
  • The roles of the brands involved including Vodafone All-Time, Today network, Go and Channel V
  • Distribution of the content

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.