Lady Gaga at Sydney Monster Hall: How the deal was done

http://youtu.be/as61K89Nr4A

Simon Joyce, CEO of MCM Entertainment Group; George Ash, President Australasia at Universal Music Group; Grant Tothill, director of entertainment content solutions at Austereo; and Brett Dawson, agency director at Ikon Communications discuss:

• How the deal was done to create Lady Gaga’s performance at Sydney Town Hall last night
• The roles of the brands involved including Vodafone All-Time, Today network, Go and Channel V
• Distribution of the content

Alice Terlikowski

topics Advertising austereo Brett Dawson Ikon Communications Lady gaga Marketing MCM Entertainment Media Simon Joyce

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Comments: 1

Dennis Denuto 15 Jul 11

It’s the vibe.

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